Penninghen's Communication program is the first higher education course designed to train new brand managers capable of supporting societal, ecological and technological transitions from a progressive perspective. Penninghen's communication program has been designed as a 5-year course (1 foundation year followed by 4 years of progressive specialization) or a 2-year course (accessible after a BAC+3 in business/marketing or art/design).
TRAINING IN 5 OR 2 YEARS
AFTER HIGH SCHOOL
A FOUNDATION YEAR
The foundation year in applied arts, that is to say the first year in Penninghen, introduces you to the methods and teachings of the school. Upon completion, you will have acquired the “basics” of 7 essential subjects: conception and creation, language of space, observational drawing, illustration, sketching, artistic culture. Essentially practical, the first year familiarizes you with the teachings of communication such as initiation to ideation and the formulation of an idea, graphic language and its codes. The continued assessment during the year determines the passage into the following year for the training in communication where 60 places are proposed.
FOUR YEARS OF SPECIALIZATION
Communication, brand strategy and value creation require the sharing of knowledge and the combination of skills. Thanks to a polytechnic pedagogy, you develop:
- your strategic knowledge (business model, strategic planning, corporate and commercial communication, project management...)
- your creative abilities (design thinking, design, creative direction, writing and drawing...)
- your personal skills (performance, eloquence, writing, culture of the time, oral and written English language)
THE SECOND YEAR PROGRAM
In the second year, you begin to specialize and understand your future job as a communications director and its fields of application. You learn the codes and technical rules of communication; the rules of graphic design and page layout; the rules of writing and formats. At the beginning of the year, a five-day trip to Liverpool brings together all the Interior Architecture, Communications and Art Direction students for an artistic performance project at the Liverpool Media Academy, based around singing. This is an opportunity to get together and develop personal skills in a spirit of cohesion.
The subjects taught:
- marketing and communication
- branding
- design
- typography and page layout
- observation drawing
- digital tools
- culture arts and society
- international communication
THE THIRD YEAR PROGRAM
The third year is the mastery of learning phase. You master the stages of design, project management, you learn to create value for a brand, to define a communication strategy. This year is the year of the study trip to Venice (a week-long study trip for all 3rd-year Interior Architecture,Communication and Art Direction students. 8 days in October) and the “big project” (free production, interdisciplinary, prepared for several weeks, submitted to an internal jury, invoking various disciplines valuing the achievements and revealing the ability to create).
The subjects taught:
- influencing communication
- branding strategy
- visual merchandising
- client experience
- graphic design and image
- graphic design and layout
- culture media and society
- international communication
THE FOURTH YEAR PROGRAM
In the fourth year, you learn how to steer and roll out a communication campaign. You'll come face to face with the professional world to validate and deepen your techniques and knowledge. A minimum internship period of 16 weeks is required. You are required to invest, design, produce and collaborate. Faced with the reality of the professional world, you are supported by the school that accompanies you. As the precursor to your future professional life, internships are an opportunity to develop your own professional network and prepare for your future.
The subjects taught:
- creative strategy
- design strategy
- branding design
- creative branding
- personal skills
- think shareable
- digital tools and project presentation
- sketching
- cultural editing
- acting
- editorial strategy
- branding design
- creative branding
- personal skills
- international communication
THE FIFTH YEAR PROGRAM
The fifth year is the culmination of your communication training. It is a year of affirmation, conviction and verification of prior learning. A year marked by meetings and exchanges with professionals. Workshops are offered with prestigious brands or institutions. Through an interdisciplinary course that brings together students of the three courses in the 5th year, the exchange of ideas and knowledge enables everyone to free their convictions. The workshop is an opportunity to share your thoughts, interact with other future professionals, assert your choices and confirm your expertise. The last stage of your training is that of the graduate, a project that you develop for several months before presenting it to a jury of professional experts outside the school, thus allowing the certification of your training. Now that you've mastered your skills, you're ready to go your own way.
The subjects taught:
- brand curation
- personal skills
- photography
- cultural editing
- acting
- creative strategy
- design strategy
- branding design
- creative branding
- project management
- diploma
