ADMISSION MASTER COMMUNICATION

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The Communication training at Penninghen takes place over 5 years, post-baccalaureate, or in 2 years after a bachelor’s degree. The post-baccalaureate registration is neither subject to the study of a file, nor to a competitive exam or an interview, and is done outside of the Parcoursup platform. Registration for a Master’s degree is subject to application (application study and admission interview).

HOW TO INTEGRATE THE FIRST YEAR OF PENNINGHEN ?

The Communication training at Penninghen is completed in 5 years. Accessible after the final year, the training includes a foundation year in applied arts, common to all students of the school. It promotes the development and acquisition of knowledge and know-how essential to creative studies. It is not necessary to know how to draw to integrate the foundation year or even to have an artistic or creative background. The submission of a completed and signed registration form constitutes enrolment, subject to availability for the following school year.

Each year, 300 places are accessible in the foundation year. The registration procedure must be carried out outside the Parcoursup platform. Future students are not subject to any competitive exam, interview or file study. The registration file is accessible from the school’s website but also available from the secretariat. To complete the application form, we require a passport photo, a school-leaving certificate, a photocopy of your identity card and the registration and tuition fees.

The application file is contractual and binding. There is an 8-day cooling-off period after receipt of the application. After this deadline, full tuition is due. A ranking generated at the end of the foundation year in applied arts by means of continuous assessment determines progression to the second year. 180 places are available, including 60 for the Communication program.

HOW TO INTEGRATE THE MASTER COMMUNICATION IN PENNINGHEN ?

To enroll in Penninghen's Master of Communication program, you need to fill out an application form, which can be downloaded from the school's website or obtained from the secretary's office. This application includes all the documents required for its study, a form and the school's internal regulations. It should be sent by post or handed in at the Penninghen secretariat. Please note that submission of the application form does not guarantee a place in the master's program. If the application is accepted, the candidate is invited to a motivational interview with our director of studies or our director of student life to validate his/her motivation and the coherence of his/her application.

CREATE AN APPLICATION FILE FOR THE MASTER COMMUNICATION AT PENNINGHEN

The Master of Communication candidate must provide a file containing the following documents:

  • A copy of the national identity card
  • A copy of the last diploma or certificate obtained as well as the last transcript
  • A resume
  • A letter of recommendation from a higher institution or a company manager

 

A cover letter answering the following questions:

  • How do you see your professional project?
  •   What would be your contribution to the master’s program?
  • What values and experiences shaped you (400 words)

 

For candidates from “art and creation” training, provide a portfolio in PDF format (maximum weight 5 MB) attached to the email

For candidates from business and management training, provide a project presentation in PDF format (maximum weight 5 MB) attached to the email

Documents should be sent to admissionmc@penninghen.fr.

The teaching committee, meeting to examine the applications, will inform the candidate by mail of their decision. If the application is accepted, a motivation interview will be offered.

To participate in the next admission session, submit your application before January 18, 2025.

 

FOR STUDENTS IN MASTER COMMUNICATION.

The composition of Penninghen's Master of Communication program is balanced between students with a Bachelor's degree in business and strategy and those with a Bachelor's degree in art, creation, engineering or design. They work in pairs throughout the course to maximize the use of each other's skills and develop cultural synergy

PREREQUISITES TO INTEGRATE THE MASTER COMMUNICATION PENNINGHEN

A recognized diploma BAC + 3 minimum is imperative to integrate the master communication in Penninghen.The candidate must ensure that the last training followed is consistent with the Penninghen curriculum and the courses that have been taught during the first three years, namely : 

  • communication
  • branding
  • design
  • typography and layout
  • writing
  • culture arts and society
  • observation drawing
  • digital tools
  • marketing
  • digital communication
  • graphics and layout
  • media culture and society
  • drawing

 

 

The candidate must know how to: 

  • master the use of communication tools
  • carry out an interdisciplinary communication project
  • write a strategic copy
  • conduct market research
  • master the behavioral analysis of consumption
  • write media plan materials
  • master storytelling
  • understand the components of a graphic system
  • design a user experience

 

This list of competencies is not exhaustive.
In addition, personal investment, general knowledge, curiosity, maturity, work capacity and endurance are the essential assets to flourish at Penninghen and singularly in master communication. If you have any questions about registration, you can: consult the FAQ Register at Penninghen 

 

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