The Design Business

Design has a vital role to play in business development - ensuring that your business and the message you want portrayed are consistent with each other.

To do this, companies rely more and more on young designers with passion and creativity to bring innovation and fresh ideas.

Design is implemented over a broad range of visual communication including packaging, corporate identity programs, logos, web sites, ad campaigns, spatial and product design, alongside emerging design sectors such as interactive design, design strategy and service design, focused on understanding user behaviour.

These are intrinsically linked to other design-related fields; market studies and concept research, communication & analysis, strategic consulting, and audit design.

The positive affects of these factors results in improved brand awareness, business competitiveness, higher turnover and productivity, wider accessibility to other markets and guarantees client satisfaction.

Everything indicates that design will continue to be the driving force of innovation and strategy - the key to business success in the 21st century. “Penninghen prides itself on it’s professionally-orientated teaching programs adapted to the realities of today’s competitive design world”

Over the last 50 years more than 2800 designers have studied at Penninghen and they are now present in over 30 countries around the world. The hub of international influence, they continue to be vital source of creative talent, representing the strength of our design teaching methods and pedagogy.