Retail and Scenic Design

An understanding of the brand’s values and comprehensive knowledge of the product are the central keys to success when designing within the retail design sector. It is essential to communicate the brand image and to develop a strong marketing strategy.

The role of the interior designer is to create innovative interior architecture that echoes the brand's aesthetic codes, and to create design proposals that are designed to reflect the philosophy and ethos of a brand.

Instantly recognisable, an architectural design concept is uniquely adapted for a brand and is focused around the consumer experience. Various design factors have to be taken into consideration when developing retail design concepts: the general interior design & spatial design, furniture design, customer flow, sound, visual merchandising, window displays, product packaging, graphic design in the boutique, marketing materials / tools, new media implementation, etc.

A successful retail concept is able to communicate the identity of the brand using the global language of architecture. By consistently adding value, the brand not only remains competitive and has the opportunity to grow but also increases customer loyalty.

Made in Norway est l’émergence d’un lieu dédié à la jeune création internationale issue du milieu de la mode, lui permettant de venir s’immerger le temps d’une saison dans un espace implanté non...

A Chamrousse, Alpes, à 2100 m, le complexe hôtelier haut de gamme Mountain Sphere est implanté dans un site naturel vierge. Le projet, composé d'un bâtiment principal semi-enterré et d'un réseau...

Le projet est un lieu dédié au bien-être des femmes enceintes. Entouré d'eau, le bâtiment se déploie sur deux étages. Cellules et salons accueillent différentes activités proposées aux parents :...

Participation à l'installation du studio temporaire de Shigeru Ban Architects Europe, sur la terrasse du 6 e étage du Centre Pompidou à Paris.Cette struture devait servir à accueillir l'équipe du...